On advertising - that yellow bastard

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March 5th, 2004

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2004.0305.1339::On advertising
Within days of each other, Britain's Advertising Standards Authority decided to kill the ad campaigns for two very different products: Elle Macpherson's Intimates and the Nokia N-Gage.

In the case of the latter, the ASA concluded that the slightly risque implications were "likely to cause serious or widespread offence or distress to readers." Granted, a picture of an alleyway and the caption, "This is where I took on three guys...and made them cry like babies," isn't exactly the most comforting image.

I'd venture to say, however, that the most effective ads are ones which provoke a visceral reaction, even if it's for a shitty product.

Speaking of visceral reactions, in the case of their ban of the Elle Macpherson Intimates ad, they stated the image (might not be safe for work...) was "likely to cause serious or widespread offence," because a member of the public thought it "suggested the model was performing an indecent act."

Honestly, what woman "performs an indecent act" all hunched over and standing with her hands like that? She's pulling a wedgie, nothing more.


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